Energy Utilities
Add RUC to household billing and create new value inside your existing customer ecosystem
Energy utilities already handle essential household payments at national scale. RUC on Rails lets utilities offer official RUC purchasing inside existing customer portals and bundle it into monthly energy plans with no new compliance systems to build. If you sell RUC, you keep the margin.
Make RUC part of everyday household billing
Customers are used to managing important recurring payments through their utility account. RUC fits neatly into that pattern, creating a simple, predictable experience.
Utilities can:
You become a trusted household admin hub rather than a single purpose utility.
Create new bundled offerings and loyalty opportunities
RUC can sit alongside electricity, gas, internet, EV charging, or home protection plans as part of a bundled product suite.
You can:
This improves retention and adds predictable recurring value without operational overhead.
Unlock a new revenue line with minimal effort
Utilities operate at scale, and RUC is a mandatory, repeatable transaction. This gives utilities a simple, low friction way to introduce a new revenue source.
You can:
You gain revenue when customers use the service, and pay nothing when they do not.
We handle all of this
Expand your relevance as home and vehicle ecosystems converge
As EV adoption grows and home energy blends with vehicle energy, utilities are becoming broader household platforms. Adding RUC allows you to lean into this shift early, without building new infrastructure.
You gain:
RUC becomes a simple extension of your existing value, not a new product line to maintain.